More Than Just Brands
Hazy Mary
Jelly
Muffins
Not Your Bakery
What We Look For
“Integrity, intention, and people first — that’s the FERN way.”
- T. Fern, Founder
Transparency First
We partner only with companies that openly share their sourcing, ingredients, and values.
Consistent Quality
From packaging to product performance, reliability isn't optional — it's foundational.
Responsible Practices
Whether it’s sustainable sourcing or ethical labor, responsibility runs through everything.
Standards Rooted in Real Impact
Every Brand, Carefully Chosen
We don’t offer — we endorse. Every name you see on our roster reflects the values we live by: honesty, consistency, and long-term reliability. We choose brands that don’t just meet the FERN Standard — they mirror it.
What It Takes to Be FERN-Approved
Partner Criteria & The FERN Standard
Accountability & Transparency
What is the FERN Standard?
The FERN Standard is our internal benchmark for transparency, ethics, reliability, and product integrity. Every brand we carry must meet or exceed this standard.
How are brands selected?
Brands are handpicked based on performance, customer feedback, ethical sourcing, and alignment with our commitment to trust and transparency.
Can a brand apply to be listed?
Yes. Brands can submit a request through our contact form. After vetting, they may be considered if they meet the FERN Standard.
Are these companies exclusive to FERN?
Not always — but the way we work with them is unique. We build long-term relationships grounded in respect and mutual growth.
How do you verify quality?
Through real-world performance, retailer feedback, product consistency, and fulfillment reliability — not just branding.
What happens if a brand falls short?
If a partner brand no longer meets our standard, we pause promotion or remove them entirely until corrective actions are made.
Do you take feedback on brands?
Absolutely. Retailer input is central to our curation process. Trust is built on listening.
Where can I learn more about each brand?
You'll find overviews and unique traits for each featured brand directly on our product pages and upcoming brand spotlight features.